PPC

Pay-Per-Click Advertising That Pays Back

Spend against real pipeline — Google, Meta, and LinkedIn campaigns with tracking and landing pages built so every click has a job.
Key features of a high-performing PPC account:
Google Ads
Meta & LinkedIn
Conversion Tracking
Landing Pages
ROAS / CPA Focus
Weekly Optimization
Ad, CRM, and analytics platforms we use to spend with intent

From first click to a cost you can defend.

springsol · ppc studio
Search

Be There When They Are Ready

Search ads capture high-intent queries with structure, negatives, and copy that matches the keyword.

Intent High
Social ads

Create Demand, Then Recapture It

Meta and LinkedIn introduce the brand; retargeting brings warm visitors back to convert.

Full funnel Covered
Tracking

Bids Built on Clean Conversions

GA4, pixels, and CRM events wired so platforms optimize on leads and sales — not button clicks.

Data Trusted
Landing

The Page Matches the Ad

Fast, message-matched landers so paid traffic is not dumped on a generic homepage.

CVR +19%
ROAS

Spend You Can Explain

Weekly changes and a CPA or ROAS readout — what we scaled, paused, and will test next.

ROAS 4.1×
Always-on

Accounts That Stay Healthy

PPC decays if nobody watches it. We keep queries, creative, and budgets in shape every week.

Care Weekly

Pick the paid channel you need to scale next.

Google Ads, Meta, LinkedIn, landing pages, or tracking — see how SpringSol can make paid media profitable.
Google Ads

Google Search & Performance Max

Capture demand when buyers are already searching. We build Search and Performance Max accounts that spend against conversions, not clicks.

Structure, negatives, and landing-page fit so every query has a profitable path.

Search, PMax, and Shopping where relevant
Keyword, match type, and negative hygiene
RSA copy and extension coverage
Bid strategies tied to real conversions
Meta Ads

Meta Ads for Demand & Retargeting

Create demand and recapture it. We run Meta campaigns that introduce the brand, then bring warm visitors back to convert.

Creative and audiences are tested together so spend follows what actually works in the feed.

Prospecting and retargeting structure
Creative testing at volume
Catalog and advantage+ where it fits
Pixel and CAPI event quality
LinkedIn

LinkedIn Ads for B2B Pipeline

When the buyer is a job title, LinkedIn is often the shortest path. We build campaigns around accounts and roles, not vanity impressions.

Offers, lead gen, and landing pages stay aligned with how your sales team qualifies.

Job title, industry, and ABM targeting
Lead-gen forms and landing pages
Thought-leadership and offer ads
Cost-per-lead reporting sales can use
Landing Pages

Landing Pages Built for the Click

Great ads die on a generic homepage. We match the message, proof, and form to the keyword or creative that earned the click.

Fast pages, clear offers, and tests so more paid traffic becomes a lead or sale.

Message-matched landing pages
Speed, mobile, and form UX
A/B tests on headline and offer
Thank-you and follow-up paths
Tracking

Tracking, ROAS & Always-on Optimization

If conversion data is wrong, bids are wrong. We wire GA4, pixels, and offline or CRM events so the platforms optimize on truth.

Weekly optimizations and a clear ROAS or CPA readout — what we scaled, paused, and will test next.

GA4, Google Ads, and Meta CAPI
CRM or offline conversion import
Weekly bid and creative changes
ROAS / CPA dashboards for stakeholders
Support

PPC questions?
Let’s clear them up.

Ready to spend smarter

Make every click earn its keep

Tell us what a lead or sale is worth and where you advertise today. We’ll audit tracking, map campaigns, and outline a PPC plan aimed at ROAS.